What’s your return policy?

Return any of our products--no questions asked--within 30 days of purchase.


Do you ship oversees and to P.O. boxes?

Yes, we’ll ship your package anywhere that can accept deliveries.


Do you have customer service?

Of course! Our friendly and knowledgeable customer services reps are available to answer your questions 24/7/365.


When was NLP created?

NLP was initially created in the 1970’s by Richard Bandler a student of mathematics and gestalt therapy and John Grinder a Professor of Linguistics at The University of California Santa Cruz. They began modeling and duplicating the "magical results" of a few top communicators and therapists. Some of the first people they studied included Hypnotherapist Milton Erickson, gestalt therapist Fritz Perls and family therapist Virginia Satir. Since then, many others have contributed to the growth and development of the field.


What does NLP actually mean?

Neuro Linguistic Programming

Neuro – Your brain and the many neurological connections therein.
Lingusitic – The words that you use and how they impact upon you and the world around you.
Programming– How you behave.


What are some beliefs of NLP?

(This is a short list summarizing some of the thinking behind NLP)

  • People are not their behaviors. Accept the person; change the behavior
  • People have all the resources they need to succeed and achieve their desired outcomes
  • The meaning of the communication is the response you get
  • Everyone is doing the best they can with the resources they have available
  • We are in charge of our minds and therefore our results
  • There is no failure, only feedback

How is NLP useful in business, leadership, and management?

NLP has a myriad of benefits for those who lead businesses and organizations, most notably in such functions as:

  • Generating high-impact communication
  • Setting goals and casting vision
  • Creating rapport
  • Building consensus
  • Disarming conflict
  • monitoring feedback in interpersonal relationships

These benefits result from the focus on mind-body relationships in NLP. According to a key axiom of Neuro-Linguistic Programming, behavior is the most informative indicator of the mind's internal processing. NLP thus equips us to be far more astute in observing what people do and assessing the feedback their behavior gives us.
The value of this skill is immediately apparent. As communicators we can calibrate how others are processing our message. As leaders we can choose language that connects more fully with those we seek to motivate. As managers we can "read" what's going on around us with far greater precision.

In addition, we can be far more purposeful in our own actions and behaviors. We can generate the most appropriate and resourceful internal state for every situation. We can anticipate how our non-verbal language will be received by others. Indeed, one of the greatest benefits of NLP training is the ability to align non-verbal and verbal messages to give our communication maximum clout.


Why is NLP so powerful in bringing about self-improvement?

All behavior has a content (what a person does specifically), a pattern (when and where the behavior manifests itself), and an internal process that generates this pattern. Of the three, neuro-linguistic programming is least concerned with content. This sets it apart from self-help approaches that focus on what a person does and why he or she does it.
NLP is far more interested in how a person effects a given behavior. In answering this "how" question, looking at behavior patterns is far more useful than studying the content of the behavior itself. To examine patterns, we ask questions such as these:

  • What kinds of stimuli lead to what kinds of behavior?
  • What kinds of problems evoke what kinds of response?
  • What context is most likely to induce a certain behavior?

Once patterns of behavior are understood, we can identify the starting point and the ending point for the process(es) behind them. At this point we can zero in on the process and modify it. Working at the process level allows us to disrupt counter-productive patterns and enhance patterns that are helpful. This, in turn, gives Neuro-Linguistic Programming great leverage in bringing about self-improvement.


How is NLP different from traditional Psychology and Psychiatry?

Traditional Psychology focuses on the reason for human behaviors. According to the traditional model for human behavior, psychologists believe that once the original "cause" for the behavior is determined, the behavior shall change. The process of discovery could take years and often results in questionable results. Psychiatry focuses on the chemical intervention. Drugs alter the chemistry of the brain and according to Psychiatrists, through chemically altering the ecology of the brain, lead to the relief of the symptoms. NLP focuses on how people create their experience and make decisions. Once we know the "How", we can change it, leading to permanent and lasting change. No human behavior is random. It always has structure. We have the tools to change the structure and create a change. Often people feel "stuck" in a situation. Through understanding how people create a "stuck" state, we help them see more possibilities, which often is just what they needed. In other words, even though the three disciplines focus on human behavior, the attention is applied to a different aspect of it.


How it is possible to quickly change a problem I had for years?

Your brain works faster than you think. It also operates within a framework of patterns. Patterns remain as long as their structure remains intact. Once you change the structure, the pattern ceases to exist. Our methodologies allow us to get into the depth of a structure and change it at that level. That change happens very fast.

Your brain works faster than you think. It also operates within a framework of patterns. Patterns remain as long as their structure remains intact. Once you change the structure, the pattern ceases to exist. Our methodologies allow us to get into the depth of a structure and change it at that level. That change happens very fast.


What kinds of issues do you deal with when working with clients?

We see many different types of clients including students who want to achieve better results academically, individuals who want to gain confidence in social situations and at work, people wanting to improve their communication skills, sales skills, people with post traumatic stress disorder, clinical depression, anxiety, phobia, addictive behaviors such as overeating compulsive shopping, gambling, anorexia, negative relationships, people wanting to improve their memory, learn how to photo read and spell, people who feel stuck in their lack of progress, individuals who wish to become more creative.


I’ve heard NLP described as manipulative. Is that true?

The tools and techniques of NLP can be basically put into three elements:

  • Learn to be an expert communicator.
  • Learn techniques for change work (used in Coaching, Mentoring and Therapy).
  • Learn models and concepts to help with strategy (life or business).

How will learning NLP help me in my work?

There are a number of ways it can improve your performance and happiness at work:

  • Learn how to deal with other people’s difficult behaviours elegantly and respectfully.
  • Understand your and other people’s thinking styles and motivations in depth, which makes them easier to communicate with and it easier to get your point across.
  • Learn models to help you with strategy, business planning and goal setting.
  • Make easier, calmer decisions about work and your career.
  • Improve your delegation, influencing and mentoring skills

What can NLP do for me?

NLP offers you a way to take control of your life and make effective changes quickly.

Personal mastery – over your behavior, giving you insights into how you think, how others are and why they are, the way they are. You can learn how to influence ethically and with integrity. Overcome your fears, phobias, allergies, and health issues, barriers to learning removed. Enhanced ways of learning. Relationships enriched.


Do you offer corporate training?

Yes. We offer many types of corporate training, with specialties in Sales, Leadership Development, EQ & Soft Skills. Custom training also available on request.



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